HOME | Spencer Rogers

Hi. I'm Spencer.

I design marketing strategies and create valuable user-first content to help organisations build brand trust and generate customer growth.

I have worked in media and marketing teams in London, Sydney, and Melbourne, set-up the local office for a content marketing agency, and established my own content strategy and copywriting business.

As a certified digital marketer, content marketer, copywriter and UX writer, I possess specialist knowledge that adds agile support and guidance for teams in a fast-paced communications environment.

Check out some of my favourite work below.

STRATEGY

Crafting operational and marketing strategies to support significant business objectives.

Launch of a new airline
Local office of content marketing agency
Departmental objectives for horse racing clubs

Project overview

CONTENT

Using the power of valuable user-friendly content to deliver results.

Designing long term content partnerships for blue-chip clients
Managing a content migration project for a local council

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MARKETING AND COMMUNICATIONS

The power of effective marketing communications that attract, engage, convert and evangelise audiences.

Delivering a record-breaking membership number for any horse racing club in the world
Launching new products and experiences to a diverse range of audiences

COPYWRITING AND UX WRITING

Understanding the art of how to combine business wants with user needs into engaging copy.

Annual Reports
UX Writing Challenge and Article
UX Writing Exam

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BRAND VOICE

Showing organisations how to communicate effectively to build brand trust.

Creating a brand voice and tone guide
Championing readability and accessibility of content
Delivering writing training to staff