Having worked behind the desk of marketing teams and within media agencies, I have a holistic understanding of the marketing ecosystem. As a qualified digital marketer and content marketer, I know how to attract audiences, launch and sell products and use data to inform decision making, optimise performance and test creative.

Victoria Racing Club

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​Designed and implemented full-funnel marketing strategy to drive membership figures using acquisition and retention tactics, targeting 14 segments spanning membership type and journey stage.

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• Achieved record number of members for one season of 33,120 to become largest member-based racing club in the world

• Sold out new products and experiences within days​

• Achieved 80% sell-out of all non-raceday events across the year